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These outdoor billboards remind consumers in a fun way that fresh California grapes are a healthy snack alternative that they enjoy. Our research has shown that consumers appreciate a gentle reminder that fresh California grapes are a healthful part of their diet. These specific billboards were tested in consumer research panels and were overwhelmingly liked by the participants.
Your retail tag will appear on each billboard to let consumers know where to go to get the fresh California grapes that they and their family prefer. |
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